[Photo] Samsung dives with automotive semiconductor industry with 2 new brands

At the IZB 2018 International Suppliers Fair in Wolfsburg, Germany, the South Korean electronics giant revealed its two new brands Exynos Auto and ISOCELL Auto. Both brands indicate the firm’s strategy to increase its competitive in the automotive semiconductor industry, which is growing at a rate of nearly 20 percent a year. Exynos Auto processors are designed for on-the-road technology in smart cars, while ISOCELL chips utilize pixel isolation technology for more accurate recognition of the outside environment and objects and road conditions. (provided by Samsung Electronics)