[Photo] S. Korean products find overseas success amid sluggish domestic consumption

Paldo food company’s beverage Pororo

South Korean products are increasingly finding success in overseas markets after struggling with sluggish domestic consumption. The Paldo food company’s beverage “My cute friend Pororo [an animated character], which has seen massive success in the Indonesian market, is the most remarkable example. Sales for the beverage in Indonesia in 2017 exceeded those for the domestic market.

Samyang Food’s “fire chicken” spicy noodles

After receiving halal certification in Indonesia last year, Samyang Food’s “fire chicken” spicy noodles have seen sales skyrocket in the local market despite minimal marketing efforts. Word of mouth and a few YouTube videos have done most of the work.

CJ Cheildang’s Bibigo dumplings

Overseas sales for CJ Cheildang’s Bibigo dumplings in 2018 have also exceeded domestic sales. (photos provided by Paldo, Samyang Food and CJ Cheiljedang)